BOULDER WAVE strives to help our athletes maximize their athletic abilities and their financial potential. We aim to have long-term relationships with all of our athletes, working together with the athletes, their coaches, and their sponsors to plan not only each immediate race season, but also their longer-term athletic and competitive progress. This includes negotiations with race and meet directors and with sponsors; logistical support of training; marketing and promotion; and all other aspects of elite athletes’ careers.
Our goal is for each of our athletes to reach their utmost potential, whether that be an Olympic medal, qualification for a national championship, or attaining new Personal Best marks. In addition to the athletes we work with under contract, we occasionally work in various other representative relationships, such as supporting a number of Japanese elite athletes in their overseas race plans. With our base in Boulder, Colorado, we probably have one of the easiest “drop-in” services for any of our athletes who want to have a chat.
Our support also extends to up-and-coming athletes, whether they be recent college graduates or young athletes needing support. The national-record results of Japan’s Nozomi Tanaka (1500m) and Ririka Hironaka (5000m) at the Tokyo Olympic Games were examples of these up-and-coming young athletes. Nozomi continues to move up the charts with increasing Diamond League results, and both women finished in the Top Eight in the finals of their events at the 2023 Budapest World Championships.
